Project Description

As part of the new Huggies Hug-a-Towel promotion, BTL agency was asked to create 3 adorable hooded towel designs to collect. Which resulted in three New Zealand favourites, a Kiwi, a Kakapo and a Lamb.

I was involved in the process by creating the final version of the logo and all point of sale elements. Which included A3 and A4 posters, shelfstrips and aisle ends, adjuncts and different sized shelf tickets for supermarkets and stores.

A3/A4 Supermarket Poster
A6 Supermarket Shelf Ticket
Shelf Strip

Project Details


Graphic Design


Huggies New Zealand

Project Date:

October 20, 2020