AECC Recipe Book

Editorial design for a nutritional guide and recipe book for cancer patients. This project was a collaboration between the Spanish Association against Cancer (AECC), the Official Association of Dietitians-Nutritionists of the archipelago (CODNIB) and the Balearic Island Chef Association (ASCAIB). Besides creating the concept and editorial design, I worked closely with the photographer to make sure the photographs followed the brief and the chefs and the dietitians association to make

ASCAIB – Chef Association

Responsible of the online and social media presence of the Balearic Chef Association. This included a website re design, content creation a management of their social platforms, graphic design for events and competitions and well and coordination of events and the communication department. WEBSITE: Instead of maintaining the previous, ‘corporate’ look, I decided to go with a new look that would fit the association’s spirit and would serve as a

UMI Mallorca

Brand and website design for a new Sushi and Poke restaurant in Palma de Mallorca. Printed material design such as restaurant menus, flyers, and business cards. After finalising Umi’s brand and site, I continued working it’s executive chef to set up their social media profiles and initial marketing strategy. ESDiseño de identidad y pagina web para el restaurante de sushi y poke UMI en Palma de Mallorca. Diseño de menúes,

Huggies Hug-a-Towel Promotion

Character towel design by BTL agency to be given as a price with purchase. Point of sale elements design for supermarkets and stores and assistance on landing page creation. ESToallas diseñadas como animales autóctonos, creadas por la agencia BTL. Dadas como premio junto a la compra de pañales Huggies. Diseño de elementos impresos para supermercados y asistencia en el diseño de la pagina web para canjear el premio.

Fonterra Education Series

Editorial design for three different booklets to educate food establishments on how to use Fonterra products. Assistance to food-stylist and overview of the photoshoot and illustration of headlines. The third booklet was not printed but its ‘look and feel’ transcended into another project. ESDiseño editorial de tres guías para educar a diferentes establecimientos a utilizar productos Fonterra. Asistente al food stylist y dirección artística sobre la sesión fotográfica y creación

The Kiwi Diaries Identity

Brand identity, logos, photography, editorial pieces and creative overview for the travel and lifestyle blog The Kiwi Diaries. ESDiseño de identidad, logotipo, fotografías, diseño web y dirección creativa del blog de viajes y lifestyle The Kiwi Diaries.

Fonterra Foodservice Catalogues

After being approached by Fonterra to redesign their catalogues, I was asked to overview the new look and feel of set booklets and create final art for their main Foodservice Catalogue. With the same look and feel we later design it’s Route and Export version and an online french version of the later. ESArte final para catálogos con productos Fonterra. Estos catálogos debían llevar un nuevo look haciendo referencia a

Jack Daniel’s Birthday (Concept/Pitch)

Series of concepts/posters pitched to Jack Daniel’s for their September Birthday Campaign. Even though the project was given to another agency, the client decided to use some of the artwork for another promotion. ESSerie de conceptos-posters para la campaña de cumpleaños de Jack Daniels. Si bien el proyecto completo se le dio a otra agencia, el cliente decidió utilizar algunos conceptos en otras promociones.

Campaign Poster for NPO

University project that involved campaign posters, editorial elements, and T-shirt design. Theme: Illegal adoption of babies by the armed forces during the Argentinian dictatorship. Technique: Combination of collage with digital manipulation to include photographs of the most infamous characters of the dictatorship. The complete project was donated to the non-profit organisation that was aimed to. This project won the “Arqadia Young Designer award” and was exposed in Buenos Aires at

San Lorenzo Club Campaign

T-Shirt Design for San Lorenzo Football Club in Argentina who created a marketing and social media campaign showcasing famous Argentinian (and international) personalities who are fans of the club. The campaign was created as a promotional campaign since at the time the football club was in court trying to buy back their old football field and it used part of the lyrics “Me veras volver” (you’ll see me come back)

Anchor UNO

Series of POS elements and trade presenters was created for the launch of the new Anchor Uno yogurt for kids. All the elements had to feature the main character. ESSeries de elementos para venta y catálogos fueron creados para el lanzamiento del nuevo yogur para niños Anchor Uno. Todos los elementos debían destacar al personaje principal.

Mr Golden Mini Campaign

Final art for Golden Crumpet Mini’s promotion on the Little Kitchen Campaign at New World Supermarkets. ESArte final para la promoción de Golden Crumpet en conjunto con la promoción Little Kitchen del supermercado New World.

Mammoth Coffee POS 2015

Final art for Mammoth Coffee new protein range and packaging updated Trade Presenter. This was presented as a printed double sized A4 and Ipad version. ESArte final para los nuevos cafés fríos de Mammoth Coffee. El proyecto contaba con un catalogo para vendedores tamaño A4 en versión impresa y digital.

AXN Packaging

AXN is an international television channel for SONY PICTURES TELEVISION whose tagline is “Where excitement lives.” As part of an experimental packaging class at university, this pack was imagined as if the channel itself was a product containing “Adrenaline.” This project was co-created with fellow colleague Carolina Bello. ESAXN es un canal de television de SONY PICTURE TELEVISION cuyo lema es ‘Donde vive la emoción’. Como parte de una clase de packaging experimental en la

Fonterra Bidvest Advertising

I was asked to create a concept for the Fonterra Bidvest Advertising suit for February 2016 and oversee the final art creation. ESSe me pidió que gestionara los conceptos para las publicidades de la ‘Vuelta al cole’ de productos Fonterra 2016 y su arte final. Esto incluyo elementos impresos, así como gifs y elementos digitales para web.